Horizen

Case Study

Client:

Zen Blockchain Foundation

Deliverables:

Visual Brand Identity
Website design
Social media assets
Presentation design

Challenge:

Create a new visually appealing and scalable brand identity that resonates with developers, while also exuding a sense of professionalism and inclusivity.

Outcome since launch:

144.3k

Twitter Followers

25.4k

Youtube Subscribers

9.5k

Reddit Members

300+

Website daily visits

Process

Visual brand identity development

For the visual identity our brainstorming centered around the themes of horizons, community, and platform. The goal was to create an attractive identity that appealed to developers and investors, while also reflecting a sense of fun and innovation.

Visual brand identity development

New brand’s visual materials embraced a “blueprint” theme, symbolizing the innovative ecosystem supported by the platform.

Outcome

From the ground up, we crafted a distinctive logo and created scalable materials that truly reflect the essence of Horizen.

Outerlands

Visual Brand Identity, Document Layout

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